Literature Review on African  Youth And The Impact Of Narrative.

Literature Review on African Youth And The Impact Of Narrative.

The world has been observing, prodding and analysing a new species called ‘the youth in Africa’.  We know where to find them, how long they have been around and that there are far too many of them, but you probably don’t know much more for sure. The world needs a plan to manage the youth in Africa – or distract them because unlike viral trends we think we know why they’re trending.

Fear.

We are scared of what so many young people – young Africans – unleashed on the world can do. Are they an asset or a liability?

So, we want to share what the 29 documents of literature including research reports, chapters and academic journal articles are saying about the youth in Africa. Although by no means comprehensive, the literature review does provide a snapshot into this ubiquitous group.

We’ve done the reading for you so you don’t have to. You’re welcome.

Download report here.

Literature Review of Academic writing on African Narratives

Literature Review of Academic writing on African Narratives

In 2018 the fictional country Wakanda from the film Black Panther was the fourth most mentioned African country on Twitter, after Egypt, South Africa and Kenya. The fact that Africa’s 4th most talked about country doesn’t exist tells us two things: pop culture is a powerful tool for narrative work and we need to do more to make Africa’s 51 remaining real countries more compelling.

This data point was unearthed during a literature review to understand what insights already exist about narrative in Africa in the media. The review was part of our mission to unpack narrative and give some real substance to that well used phrase; “we need to change the African narrative!’.

We analysed 56 documents of literature (post 2000) including research reports, books, chapters, and academic journal articles.

Although by no means comprehensive, the literature review does provide a snapshot into the narrative space. We intend to follow this up with more research to build a comprehensive understanding of narrative and where we can intervene to shift and support narratives about and within Africa.

So, what did we find? A few surprising facts like the one about Wakanda, but admittedly nothing we didn’t already suspect.

Download report here