The Continent

Media 28 November 2022

The Continent is an award-winning pan-African weekly newspaper noted for disrupting how mainstream African media tells African news and reaches audiences, including being available on WhatsApp. Their grant was used to hire a news editor. Lydia Namubiru is a highly-regarded investigative journalist and “Precious few people are reporting on Africa from a continental perspective. Where there are resources to do this, they tend to be coming from international news organisations,” said Sipho Kings, Editorial Director at The Continent.

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The Continent is a weekly African newspaper showcasing the best reporting from journalists across Africa. Launched in 2020, the publication aims to put out excellent reporting that changes readers' perceptions about Africa. We partnered with them to hire a news editor to work with over 300 journalists across the continent and they published 40 editions during the grant period. 

The Continent has about 18000 subscribers from 108 countries with a reach of 100,000 people weekly. On their social media, they have a following of up to 1077 on Instagram and 19,300 on Twitter.