In the media

26 March 2021,  Moky Makura

Why ‘Coming 2 America’ Only Delivers Hollywood’s Version of Africa

The fictional country of Zamunda is a mixed bag of persistent stereotypes about African poverty, disease, conflict, poor leadership and hypersexual women who lack agency, all coated in Eddie Murphy’s brand of slapstick comedy that uses negative stereotypes to get easy laughs. It doesn’t add much nuance or context to the continent’s story, but it does put Africa front and center on a global stage.

8 March 2021,  Moky Makura

Moky Makura Wants to Change the Way the World Sees Africa by Empowering Its Storytellers

How do you tell the story of Africa? Moky Makura's answer is that Africa is not a story. The continent has 54 countries that are home to more than 1.2 billion people. Like the histories, languages, cultures, traditions, politics, and economies of their countries, Africans are as unique as a fingerprint. Reducing the continent to a story simply isn’t good enough.

8 March 2021,  Moky Makura

New Report on African media shows western sources dominate how the African story is told

Africa No Filter released the ground-breaking ‘How African Media Covers Africa’ report. The research surveyed 38 African editors, analyzed content from 60 African news outlets in 15 countries (Botswana, South Africa, Zambia, Zimbabwe, DRC, Egypt, Tunisia, Tanzania, Ethiopia, Kenya, Rwanda, Uganda, Ghana, Nigeria and Senegal) between September and October 2020. In addition, four facilitated focus groups were held with 25 editors of African media, editors of Pan African outlets and international correspondents.

The report was covered by traditional and digital media platforms in Africa and beyond.

Here are some of the platforms that the launch of the report.

  1. CNBC Africa, Johannesburg
  2. Ivoireco.com, Ivory Coast
  3. Newstral, Germany
  4. EIN Press Wire, Washington D.C
  5. The Arab Press Agency, Morocco
  6. Depechesdafrique.fr, Pan African
17 November 2020,  Moky Makura

Africa’s youth: Busting myths and creating change

A few weeks ago Nigeria’s leaders chose to open fire on a group of well-disciplined, extremely well-organised protestors who were demonstrating against police brutality. What was unique about this demonstration was that the protestors were largely young, educated and digitally savvy.

7 October 2020,  Moky Makura

African narratives can unite a continent

Africans know little of each other, and what we do know is filtered through the distorted lens of Western media stereotypes. Until we start listening to each other’s stories, our hopes for a united Africa will remain a dream.

22 September 2020,  OECD Development Matters

Wakanda forever?

In 2018 the fictional country Wakanda from the movie Black Panther was the fourth most mentioned African country on Twitter – after Egypt, South Africa and Kenya. The fact that Africa’s fourth most talked about country doesn’t exist tells us two things: pop culture is a powerful tool for narrative work and we need to do more to make Africa’s 51 remaining real countries more compelling.

24 August 2020,  Okay Africa

The 'Jerusalema' Phenomenon Shows Africa's Trendsetting Abilities

Written by South African producer and DJ Master KG with vocalist Nomcebo Zikode, "Jerusalema" started life as a rhythmic South African gospel track, and grew with the addition of the Nigerian Afrobeats star Burna Boy's voice. It then raced to every corner of the globe in the form of the #jerusalemadancechallenge.

28 July 2020,  CNN

What many Africans are hoping to see in Beyonce's 'Black is King'

In March 2018, a month after the film "Black Panther" was released, the fictional country Wakanda was the fourth most-mentioned African country on Twitter -- after Egypt, South Africa and Kenya -- according to a 2019 study by the University of Southern California. The fact that Africa's fourth most-talked about country doesn't exist confirms just how powerful pop culture is in shaping our understanding of the world around us.