Uche Pedro has spent the last decade in digital entrepreneurship as the founder of BellaNaija, Africa’s leading lifestyle and advocacy digital media company with a community of over 5 million Africans on the continent and in the diaspora. She co-founded PVCitizen to encourage millennials and Generation Z Nigerians to register, vote, and become active citizens. PVCitizen’s first impact campaign leading up to the 2019 elections in Nigeria achieved a reach of 200 million impressions across social media. In March 2020, Uche was honoured with the Forbes Africa as one of the 50 most powerful women in Africa.
She holds an honours degree in Business Administration (HBA) from the Ivey Business School at Western University in Canada. She recently completed the mid-career Master of Public Administration Edward S. Mason program at the Harvard Kennedy School, where she was a fellow at the Ash Center for Democratic Governance and Innovation and the Josephine S Vernon award recipient. Uche is passionate about Africa’s emerging generations’ progress and works to foster positive change through BellaNaija DoGood initiatives and partnerships with grassroots, local and global impact organisations.