Research

We produce evidence-based insights on the impact of the current stereotypical narratives on the continent's development

Our research partners are Facebook, AUDA-NEPAD, The African Union Commission and the Africa Centre in New York.

See our reports at the links below.

There is consensus that Africa's narrative is characterised by persistently negative stories and stereotypes that focus more on the challenges and less on the progress.

As a result, how Africans view themselves and how we are viewed by others is informed by outdated views that in many cases don’t reflect current realities.

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Climate Change in Africa: is Africa sleepwalking to disaster?

Africa has become the face of the global climate crisis, but it’s Greta Thunberg who has emerged as the leading voice of activism on the continent - even among leading African climate advocates. To better understand the conversations, stories, and resulting narratives around climate change in Africa, we conducted a quantitative study comparing online media from mainstream African news sources, conversations on Twitter, and searches on Google, between October 2020 and September 2021.

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The Business in Africa Narrative Report shows another ‘scramble for Africa’ by foreign powers is underway

The latest report by Africa No Filter investigates news and content about business in Africa and the impact of perceptions about Africa as a business and investment destination. It also identifies information and news gaps that offer alternative framing for business in Africa.

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Africa’s youth proud to be African but believe the continent’s too expensive to explore, new report finds

The One Africa? report found that most young Africans are optimistic about the continent.

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Research: Africa in the U.S Media

Africa No Filter partnered with The African Narrative to research how Africa and Africans are depicted in U.S. media and entertainment.

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Research: Twitter Africa Trends Reports

Want to know what Africa is thinking and talking about?

Twitter Africa Trends Report. And it if it’s trending on Twitter, we want to know who, why and what Africans are talking about?

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Social Media Tracking and Data Reports

We track social media to investigate trending topics and perceptions about the continent on social media.

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Research: Google Africa Trends Reports

Want to know what Africa is thinking and talking about?

Google Africa Trends Report: To understand what Africa is really thinking about, we unpack the data on the continent’s search history

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Literature Review: Academic writing on African narratives

In 2018 the fictional country Wakanda from the film Black Panther was the fourth most mentioned African country on Twitter.

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Literature Review: African youth and the impact of narrative

In a recent CNN interview, the Director of Africa's Centres for Disease Control and Prevention Dr. John Nkengasong said that 80% of Africa’s Covid-19 cases could be asymptomatic and attributed the resulting low death rates on the continent to its large youth population.

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Research: How African media covers Africa

Who holds the pen that writes African stories in the media in Africa? 

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