
Beyond a single story: African filmmakers rewrite the continent’s narrative with 2025 awards
For too long, the story of Africa has been told through a narrow lens—one of poverty, conflict, and hardship. But a powerful new wave of filmmakers is seizing the camera, not just to challenge this tired narrative, but to shatter it with stories of love, complexity, and undeniable joy.
This movement found its champions as Africa No Filter announced the triumphant winners of its 2025 Africa Narrative Change Film Awards, celebrating the artists who are courageously reshaping how the world sees their home.

Africa No Filter honore des cinéastes qui transforment les perceptions mondiales grâce à de puissantes histoires africaines.
African Media Agency(AMA)/-Lorsque la réalisatrice togolaise Angela Aquereburu a créé Ahoé, elle voulait raconter une histoire profondément ancrée dans son pays — riche, émotive et résolument togolaise. « Ahoé a été fait avec beaucoup d’amour pour notre pays, pour notre peuple, pour nos histoires », a déclaré Aquereburu. « Ahoé a été réalisé avec beaucoup d’amour pour notre pays, pour notre peuple, pour nos histoires », a déclaré Aquereburu.

African Union urges adoption of world map showing continent's true size
The African Union has backed a campaign to end the use by governments and international organisations of the 16th-century Mercator map of the world in favour of one that more accurately displays Africa’s size. Created by cartographer Gerardus Mercator for navigation, the projection distorts continent sizes, enlarging areas near the poles like North America and Greenland while shrinking Africa and South America.

Analysis: Reframing an optimistic Africa

Moky Makura: Image Engineer
By permitting foreign media to be the voice of Africa it has to a large extent become known as a place of disease, famine, war and corruption. Although they allow for a hint of talented artists, musicians and athletes, they rarely mention the many innovators, entrepreneurs and business people who have fuelled the continent’s development and growth.
Moky Makura, whose goal in life is to help re-engineer the world’s thinking about who and what Africa really is through the images on television and the written word, has been and still is involved in many projects to achieve just that.

Africa No Filter Challenges World Leaders at Davos: Align Rhetoric with Reality
Africa No Filter (ANF) is bringing a powerful message to this year’s World Economic Forum, calling on global leaders to move beyond rhetoric and forge meaningful partnerships with Africa. As world powers pledge “equal partnerships” and a brighter future for the continent, ANF’s new research, Building Partnerships in an Unequal World: Africa in the Political Discourses of the West, China, and Russia, reveals a stark gap between diplomatic speeches and tangible action. The report was covered by media across the African continent including in Benin, Burkina Faso, Burundi, Cameroon, Central African Republic, Chad, Congo, Democratic Republic of the Congo, Gabon, Ghana, Guinea, Ivory Coast, Kenya, Mali, Malawi, Niger, Nigeria, Senegal, South Africa, and Togo.

Yes, we know it's Christmas: Pushing back against the Band Aid narrative
Forty years ago some of the world’s biggest music stars joined together under the name Band Aid to record a fundraiser single for Africa. The song, “Do They Know It’s Christmas”, was a global smash and still a holiday perennial. But a rerelease on its fortieth anniversary has put a spotlight on the outdated story it told about Africa. We look at how African voices are now pushing back against the West’s narrative of the continent.

Changing the narrative: Using AI tools to tell the African story
The stories we tell—and the way we tell them—can shape perceptions, influence policy, and even affect social change. When storytelling embraces diverse, factual and empowering frame, it becomes a powerful tool for positive change and influence. It can also challenge stereotypes, broaden perspectives and foster empathy.
However, when a storyteller relies on a narrow, distorted, and negative frame, they often perpetuate stereotypes that reduce complex realities into oversimplified narratives.

Dahomey wins Africa Narrative Change Film Award at Cairo International Film Festival
Narrative change organization Africa No Filter and Cairo International Film Festival awarded a new prize, Africa Narrative Change Film Award, to Dahomey, a documentary that follows 26 royal treasures of the Kingdom of Dahomey as they leave Paris to return to their country of origin in the present-day Republic of Benin. The award is aimed at promoting films within the African cinema industry that contribute to a better representation of Africa through stories that celebrate innovation, progress, and opportunity in the continent. The report was covered by print and online platforms across Africa, Cameroon, Ethiopia, Ghana, Kenya, Liberia, Malawi, Niger, Nigeria, and South Africa.

How Misleading Western Narratives Drain $4.2 Billion From Africa Yearly
Africa is often represented in Western media through a narrow lens dominated by negative storytelling rooted in themes of violence and poverty. This persistent practice has a tangible impact on the continent’s economy, resulting in measurable financial losses, says Nigeria’s Abimbola Ogundairo, Advocacy and Campaigns Lead at Africa No Filter, in an interview with Sputnik Africa.

Global media bias costs Africa $4.2 billion annually—new report reveals
“We’ve always known that there’s a cost to the persistent stereotypical media narratives about Africa. Now we’re able to put an actual figure to it,” said Moky Makura, executive director of Africa No Filter. “The scale of these figures underscores the urgent need to challenge [these] negative stereotypes about Africa and promote a more balanced narrative.”

Africa No Filter launches new guide on how to write about African elections
The narrative of elections in Africa is typically one of the negative stereotypes that portray the continent as chaotic and illegitimate. Africa No Filter and fraycollege conducted research on how the story of elections in Africa is told. Through focus groups with senior journalists and content analysis of over 800 online articles from different African countries, we found that the words most commonly used when reporting on elections were corruption, violence, ethnic tension, unengaged youths, and fraud. The report was covered by print and online platforms across Africa, including Cameroon, Ghana, Kenya, Liberia, Malawi, Mauritius, Niger, Nigeria, and South Africa.

Stereotypical media narratives deprive Africa and FDI community of $4.2 billion annually, new study reveals
The study highlights the significant cost burden that biased media coverage imposes on African nations, particularly during electoral periods, ultimately deterring foreign direct investment (FDI) in a continent known for its low default rates and high returns in strategic sectors. The report was covered extensively across Africa, in Cameroon, Ethiopia, Ghana, Kenya, Liberia, Ivory Coast, Malawi, Niger, Nigeria, South Africa, and Zimbabwe, while noteworthy pick-ups include Africa.com, Bizcommunity, The Guardian UK, and Nation Nigeria.

Africa No Filter launches new guide on how to write about African elections
Africa No Filter and fraycollege conducted research on how the story of elections in Africa is told. Through focus groups with senior journalists and content analysis of over 800 online articles from different African countries, we found that the words most commonly used when reporting on elections were corruption, violence, ethnic tension, unengaged youths, and fraud.

New index assesses how leading news providers cover Africa
Global news coverage today plays an influential role in perpetuating negative, stereotypical perceptions about Africa. Narratives around poverty, disease, conflict, poor leadership, and corruption, in particular, are to blame, noted Abimbola Ogundairo, advocacy and campaigns lead at Africa No Filter. “There are still lazy stereotypical stories about Africa floating around. These stories lead to narratives [that] impact people,” she said.

New Media Initiative To Put Global Media’s Coverage Of Africa Under The Spotlight
The Global Media Index for Africa assesses and ranks *online news stories of CNN, Deutsche Welle, Russia Today, Bloomberg, Xinhua, Le Monde, The Guardian, Wall Street Journal, Associated Press, Al Jazeera, The Economist, New York Times, VOA News, AFP, Reuters, BBC, CGTN, Financial Times, RFI, and The Washington Post. The report was covered by outlets in countries that include Cameroon, Congo, DRC Congo, Ghana, Ivory Coast, Kenya, Liberia, Malawi, Mali, Namibia, Nigeria, South Africa, Uganda, and on Pan-African news websites.

Discrimination against young African diasporans in France, U.K. and U.S. is driving interest and connection towards Africa, a new report
What’s it like being an African youth in the diaspora? According to the new Being African: How Africans Experience the Diaspora report, diasporic African youths experience different types of discrimination — exoticization in France, microaggressions in the UK, and surveillance and profiling in the US. It was published in platforms that include Ventures Africa, Tech Cabal, Abuja Online, Africa Briefing, Nairobi Monthly and 24 Cameroun. The report was also covered in DRC, Congo, Burkina Faso, Ivory Coast and Reunion Island.

Pop culture is the biggest influencer of African youth, according to new report
Pop culture is the biggest influencer of African youth, according to the Who is Influencing Who? Unpacking Youth and Influence in Africa report.

How African news agency Bird is breaking negative stereotypes about the continent
Launched in 2021 by nonprofit Africa No Filter, the agency has run 400 news stories portraying Africa beyond poverty, conflict and corruption.

100 Most Influential Africans of 2022
ANF’s Moky Makura has been named one of the 100 Most Influential Africans of 2022. Thank you New African for recognizing the work we do. Go to page 54 to read the full feature.

New report on innovation in Africa finds youth believe the next Mark Zuckerberg could come from the continent
Africa’s youth prefer using local innovations and believe that the next tech billionaire could come from the continent, according to the recently launched Africa – innovator or imitator? Exploring narratives around Africa’s technological capabilities report by Africa No Filter.

IPASA’s 2022 Annual Review of South African Philanthropy
Separately, a dustpan and a brush are of little use. Together, they can help to sweep a house clean. This is the power of unity – greater, long-lasting impact. Read more on page 57.

The specialist news agency, bird, today announced Ndu Okoh as its new Editor- in-Chief
The award-winning Nigerian journalist has held positions in top regional and global news and media houses including Agence France Presse, The Nation Media Group and The Standard Group.

New report on Africa’s creative and cultural industries finds youth admire creatives, but they won’t spend on their work
Africa’s youth love local films and admire creatives, but they don’t read books by African authors for pleasure or spend on creative products, according to the newly launched Africa’s Soft Power: Can Africa’s creativity transform the continent? report by Africa No Filter.

New handbook outlines how journalists can write about Africa beyond stereotypes
Narrative-change organization Africa No Filter is challenging stereotypical news about Africa with its latest handbook, Why Change the Way We Write About Africa?A storyteller’s guide to reframing Africa.

AU Media Fellowship: 15 AU Media Fellows selected to advance Africa’s Agenda 2063 through storytelling
To ensure Africa is at the forefront of defining its own narrative and promoting the continents’ development framework Agenda 2063 to African and global audiences the African Union (AU) Information and Communication Directorate (ICD) launched the African Union Media Fellowship.

Greta Thunberg speaks for Africa when it comes to climate. Where are Africa's voices?
Africa has become the face of the global climate crisis, yet Greta Thunberg has emerged as the continent’s leading voice of advocacy – even among African activists, according to the newly launched report, Climate Change in Africa: Are Africans sleepwalking to disaster?

New Business in Africa Narrative Report shows another ‘scramble for Africa’ by foreign powers is underway in international media
There is another scramble for Africa according to international media, but this time it is about who can best profit from the continent’s business opportunities. And the charge is being led by foreign powers, with 70% of coverage about business in Africa referencing China, the USA, Russia, France, and the UK, according to the newly launched The Business in Africa Narrative Report, by Africa No Filter and AKAS.

Africa No Filter and Meta announce a new fund to improve Virtual Reality in Africa’s storytelling
Africa No Filter, a narrative change organisation, and Meta have announced a partnership to launch “Future Africa: Telling Stories, Building Worlds” program, aimed at boosting the use of Virtual Reality in Africa’s storytelling.

New handbook outlines how to write about Africa for development community
How to write about Africa: A new handbook provides eight steps for the development community to share their work on the continent more ethically.
Here are some of the platforms that showcased the launch of the report.

Africa No Filter bird, Africa No Filter’s story agency, goes live
Africa No Filter (ANF), the not-for-profit organisation focused on narrative change, has launched bird, Africa’s first, optimized-for-mobile, story agency designed to shift narratives about and within the continent.

Moky Makura Wants to Change the Way the World Sees Africa by Empowering Its Storytellers
How do you tell the story of Africa? Moky Makura’s answer is that Africa is not a story. The continent has 54 countries that are home to more than 1.2 billion people. Like the histories, languages, cultures, traditions, politics, and economies of their countries, Africans are as unique as a fingerprint. Reducing the continent to a story simply isn’t good enough.

New Report on African media shows western sources dominate how the African story is told
Africa No Filter released the ground-breaking ‘How African Media Covers Africa’ report. The research surveyed 38 African editors, analyzed content from 60 African news outlets in 15 countries (Botswana, South Africa, Zambia, Zimbabwe, DRC, Egypt, Tunisia, Tanzania, Ethiopia, Kenya, Rwanda, Uganda, Ghana, Nigeria and Senegal) between September and October 2020. In addition, four facilitated focus groups were held with 25 editors of African media, editors of Pan African outlets and international correspondents.
The report was covered by traditional and digital media platforms in Africa and beyond.

