Advocacy

Rewriting narratives. Backed by evidence. Amplified by campaigns. Empowered by tools.

We’re shifting the way Africa is perceived using research and evidence that unpacks the impact of stereotypical storytelling about Africa.

Evidence-Based Research.

We produce evidence-based insights on the impact of the current stereotypical narratives on the continent.

Media

Examining how African stories are framed in local and global news.

Diaspora

How African identity is lived, represented, and perceived in the diaspora.

Influence

Studies exploring Africa’s soft power.

Climate

Exploring how climate change is communicated and experienced across Africa—and what’s at stake if the continent remains underrepresented in global climate discourse.

Academic Reports

In-depth research by leading African academics offering critical perspectives on narrative, identity, and representation.

Literature Reviews

In-depth research by leading African academics offering critical perspectives on narrative, identity, and representation.

Campaigns.

Our campaigns challenge stereotypical representations and create space for new stories.

Storytelling tools.

Whether you’re a content creator, communicator, journalist or creative, our storytelling tools are here to help you tell better stories about Africa…

Africa Bias Buster

The Africa Bias Buster helps storytellers, journalists, and communicators detect and eliminate bias in their African stories.

A ‘How To’ Guide for Writing About African Elections

How to Write About an African Election: A Guide equips journalists with tools to report African elections beyond the usual tropes of rigging and unrest.

Ethical Storytelling Course

The Ethical Storytelling: How to Write About Africa course equips communicators with practical tools to avoid stereotypes often seen in development storytelling…

Ethical Storytelling Handbook

The Ethical Storytelling Handbook helps communicators undo the stereotypes that persist in development storytelling.

Why We Need to Change the Way We Write About Africa

Why Change the Way We Write About Africa? explores the power of narrative, provides historical context, and offers practical tools for journalists and storytellers to reframe how Africa is written about.

The Writing Room by Brittle Paper

Free creative writing classes by Brittle Paper.

African Stories: A Guide for Journalists

The African Stories: A guide for journalists on how to tell better stories about Africa course is designed to boost participants with in-demand skills like mobile journalism, visual and multiplatform storytelling.

Our voice.

Breaking Africa’s Cycle of Dependency

15 June 2025

While sudden, traumatizing, and potentially deadly, donor countries’ sharp cuts in development aid to Africa could be the impetus that the continent needs to change the story it tells itself. For too long, the prevailing approach to aid has fueled a cycle of dependency, rather than nurturing dynamism.

2025 Ibrahim Governance Weekend

4 June 2025

Africa No Filter and Africa Practice attended the 2025 Ibrahim Governance Weekend in Marrakesh to host a panel that explored the forces driving Africa’s risk premium and how the continent can harness its own resources to transform the narrative shaping its risk profile and cost of capital.

Naija Now! Shaping Nigeria’s future through authentic storytelling

4 March 2025

Naija Now! is an initiative powered by Africa No Filter and Yellow Brick Road, bringing together Nigeria’s top creatives, storytellers, and media voices to reshape the country’s narrative. While the world celebrates Nigeria’s culture—from music to fashion—the event in Lagos focused on amplifying local stories that reflect the nation’s true creativity, progress, and potential.

Let’s bring Africa’s successes to light

23 October 2024

And when you hear those migrant stories, listen to them with this context – African migrants account for only 14% of the global migrant population, while Asia accounts for 41% and Europe contributes 24%. Research by Africa No Filter shows that 80% of Africans have no interest in leaving the continent. The context that is lacking in the stories you hear is that the vast majority of African youth are searching for a better life right at home.

“Looking Towards Freedom” private viewing

8 October 2024

Looking Towards Freedom is a powerful exhibition celebrating the work of women artists from Africa, past and present. Held at Maison Pan in London, the private viewing on October 8th brought together artists, curators, and art enthusiasts for an evening of reflection and connection.

The UNGA Games

26 September 2024

In the next few weeks the global development world, eager to rub shoulders with the powerful, will gather for high-level meetings, private invite-only events, launches and cocktails parties, all in an attempt to improve the world. The United Nations General Assembly (UNGA) is one of six organs of the UN and provides a platform for member states to deliberate on global issues and create the policies that should hold the world together. But with the world in turmoil one can only wonder what real impact this year’s 78th convening will have.

Mountains, pyramids, deserts, souks, beaches, islands and wildlife – Inside Tourist Africa

21 August 2024

Whether you are African or a foreigner, Africa has experiences that should be on your bucket list, according to Moky Makura, Executive Director at Africa No Filter, and a founder at bird story agency. As she points out, the continent is also pulling out the stops to make its tourism world-class.

Africa No Filter Summit 2023

10 November 2023

Join Africa No Filter’s Nairobi Summit—an immersive gathering of storytellers, funders, researchers, and changemakers engaging in powerful dialogue, workshops, and networking to shape Africa’s narrative-driven future.

Live Aid led to the patronising ‘save Africa’ industry. We don’t need a musical about it

10 October 2023

Some people love musicals. I am not a fan (there, I said it!). That’s why I rarely pay attention to notices about new ones in the making. That changed last week when I saw the announcement for a musical at the Old Vic about the 1985 Live Aid concert, which raised money for the devastating famine in Ethiopia. It made me sit up and take a deep, slow breath.

Nigeria's new media seeks to cover Africa's ignored stories

26 September 2023

That narrative is what a new breed of local media created by young Nigerians hopes to counter by getting away from the stereotypes they say are too often perpetuated by the foreign press.

The Africa No Filter Great Debate 2023

21 September 2023

Experience The Africa No Filter Great Debate 2023—a dynamic forum bringing together storytellers, scholars, and innovators to challenge prevailing narratives, spark critical discussions, and inspire a new wave of narrative change across Africa.

Afropolitan: Can a digital nation create abundance for Africa?

3 May 2023

Is it possible to build the type of country that meets the needs of its citizens without the misaligned values that stand in the way today? Moky Makura explores a bold new vision aimed at building a digital nation across Africa and the diaspora.

African leaders behaving badly

28 February 2023

When Africa’s leaders are the main lens through which outsiders view the continent, they should take care to present themselves well. Moky Makura examines some cases of African leaders ‘behaving badly’ and suggests some simple rules from school discipline that would help them clean up their acts.

How Lewis Hamilton showed the world the positive side of Africa

28 September 2022

Two high-profile visitors recently came to Africa, but while one shone the light on a broken continent, the other portrayed a vibrant, beautiful one. Moky Makura contrasts the outcomes of USAID’s Samantha Power and F1 champion Lewis Hamilton’s visits to Africa.

A ‘good news law’ for Africa?

22 July 2022

The old media adage, ‘if it bleeds, it leads’, giving priority to bad news, has been the guiding principle for much of the mass media. Should African media organisations be compelled by law to include ‘good news’ in their output? asks Moky Makura.

Africa’s Stockholm syndrome

14 April 2022

Despite the degrading and abusive treatment African students faced in Ukraine, some wanted to remain there, in spite of the war, rather than return home. Why do we Africans return to our abuser time and time again? asks Moky Makura.

We Want More Young, Famous and African

12 May 2022

The reality show fits neatly into the category of celebrity content that thrives on drama, scandal, beef, and over-the-top displays of luxury, to hook audiences. But there’s more to it than that, which is why it’s important.

How to Tell a Story About Coups in Africa

22 March 2022

In “How to tell a story about six coups in Africa”, Moky Makura discusses the need for accuracy when it comes to writing about Africa. This is the first in a series of bird opinion pieces, featuring African influencers.

How not to write about an African election

13 September 2021

By the end of 2021, 13 African countries would have held presidential elections. That’s 13 different opportunities for global media to paint the same story of rigged and, in some cases, violent elections that have become the single story of democracy in Africa.

Do we have what it takes to be One Africa?

30 September 2021

Although Africans have more in common with each other than differences, the real dream of a One Africa, as envisaged by Kwame Nkrumah, remains elusive. Why is this? asks Moky Makura.

Decolonising aid is not supposed to be easy

20 August 2021

Are funders really prepared to put in the work to shift the balance of power when it comes to their giving on the continent? I am not totally convinced.

Why ‘Coming 2 America’ Only Delivers Hollywood’s Version of Africa

26 March 2021

The fictional country of Zamunda is a mixed bag of persistent stereotypes about African poverty, disease, conflict, poor leadership and hypersexual women who lack agency, all coated in Eddie Murphy’s brand of slapstick comedy that uses negative stereotypes to get easy laughs. It doesn’t add much nuance or context to the continent’s story, but it does put Africa front and center on a global stage.

Who is to blame for vaccine inequality?

4 August 2021

Who is to blame for the vaccine inequality that has pushed Africa to the back of the queue? The answers are not so obvious as they first seem, says Moky Makura.

Africa’s youth: Busting myths and creating change

17 November 2020

A few weeks ago Nigeria’s leaders chose to open fire on a group of well-disciplined, extremely well-organised protestors who were demonstrating against police brutality. What was unique about this demonstration was that the protestors were largely young, educated and digitally savvy.

The 'Jerusalema' Phenomenon Shows Africa's Trendsetting Abilities

24 August 2020

Written by South African producer and DJ Master KG with vocalist Nomcebo Zikode, “Jerusalema” started life as a rhythmic South African gospel track, and grew with the addition of the Nigerian Afrobeats star Burna Boy’s voice. It then raced to every corner of the globe in the form of the #jerusalemadancechallenge.

Wakanda forever?

22 September 2020
In 2018 the fictional country Wakanda from the movie Black Panther was the fourth most mentioned African country on Twitter – after Egypt, South Africa and Kenya. The fact that Africa’s fourth most talked about country doesn’t exist tells us two things: pop culture is a powerful tool for narrative work and we need to do more to make Africa’s 51 remaining real countries more compelling.

The report was covered by traditional and digital media platforms in Africa and beyond.

What many Africans are hoping to see in Beyonce's 'Black is King'

28 July 2020

In March 2018, a month after the film “Black Panther” was released, the fictional country Wakanda was the fourth most-mentioned African country on Twitter — after Egypt, South Africa and Kenya — according to a 2019 study by the University of Southern California. The fact that Africa’s fourth most-talked about country doesn’t exist confirms just how powerful pop culture is in shaping our understanding of the world around us.

Let the lions roar and change the way the world sees Africa

1 May 2020

You may have seen them; violent videos of black people being punched, kicked, trodden on and spat at. These images are being passed around on social media platforms on a phone near you. The Nigerians, Egyptians, Malians, Ugandans, Kenyans and Congolese in Guangzhou, the manufacturing centre of China, are being discriminated against because of fears they might be spreading the Coronavirus.

The Africa No Filter Summit 2020

26 February 2020

Join Africa No Filter’s Summit 2020—a landmark event uniting storytellers, researchers, funders, and changemakers to ignite powerful conversations, workshops, and collaboration for narrative change across Africa.

Keep up with news and insights on all things to do with narrative change.